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The segment's growth is attributed to an increase in the usage of smartphones across the globe. Most of the population considers mobile phones convenient to use for these apps. Smartphones accounted for a highest revenue share of 89.6% in 2022 and are anticipated to continue their dominance in the coming years.

Device Type Insightsīased on the device type, the target market is segmented into smartphones and others. BADA shared library and the flexibility of the operating system will contribute to enhancing the market growth. The emergence of multitasking features with flash-based applications is the prime feature of the BADA operating system. Rising demand for BADA project templates from the consumers of Asia Pacific is propelling market growth. The others segment is projected to register significant market growth during the forecast timeline. The surging number of social networking apps available in the play store will raise their popularity in the forthcoming years.
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Worldwide connectivity, the best android widgets, an open ecosystem, customizable online marketing for social networking apps, and an intelligent multitasking system are refueling the market growth. The google play store also offers more options regarding the number of applications on the marketplace compared to the apple IOS store, Microsoft store, and other stores. The market dominance of the google based platform is due to the presence of more android devices worldwide compared to the apple IOS store, Microsoft store, and others. Google play store dominated the global market in 2022 with the market share of 54.9% and is expected to maintain its dominance over the forecasted period. Market Place Insightsīased on the marketplace, the target market is segmented into the google play store, apple IOS store, Microsoft store, and others. International brands will incorporate the use of social listening. The key players in the market are providing a user-generated content approach for the social networking app with the help of Android & iOS-based platforms. The rising concern for better communication tools with influencer marketing is refueling the industry growth. Native GIF search, social tweets with an AI-based library, and customized photo collages are offered by the key players. The growing demand for live streaming videos and the surge in the adoption of OTT platforms in India had further propelled the market growth.

Discovering online communities for theatre, sports art, music, games, and yoga, had gained traction during the pandemic era.
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Smoother in-app purchasing of social services and the rapid shift of consumers to software as a service-based app had taken a dramatic boost for social networking apps. National lockdowns enforced across the globe owing to the effect of coronavirus led to widely affecting the global supply chain of numerous businesses worldwide. is set to drive the use of these applications. The growing demand for big-screen interfaces with dark mode in the U.K. 3D image context with augmented reality-based features of social media is refueling the business needs. is bolstering the industry growth over the years.
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Rapidly growing demand for free gaming subscription-based social networking apps in the U.S. Growing investment from Meta to provide in-stream ad-free features for global clients is propelling market growth. Hence the market is expected to perform significant market growth during the forecast period. However, the data security concern may cause a hindrance to the industry growth.Īt present, key players are focusing to adopt video filter-enabled social networking apps. Moreover, the ease of access to in-app purchase-based social networking apps is bolstering the adoption of these applications globally. In addition, the soaring demand for video chat services in Saudi Arabia is supplementing the industry growth. Moreover, the growing demand for encrypted & self-destructive messaging-based social apps in India is refueling the expansion of the business.

The surge in the adoption of personalized feed-based apps in Europe is expected to boost industry growth. This can be credited to the rising demand for 5G technology across the globe. The global social networking app market was valued at USD 49.09 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 26.2% from 2023 to 2030.
